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李佳琦薇婭VS家居總裁 雙十一向播賣貨,你愿為誰“剁手”?

2021-11-10 14:48:52   LAILI:LAIZISOUHUJIAODIANJIAJU

2009NIAN,SHUANGSHIYIGOUDANGJINJINSHI“11.11”WANGLAOWUPIANZIJIEDEDAIMINGCI,PINPAIMAIHUOSHOUYAORENGSHIYITUOXIANXIAMENDIANHUHANCUXIAO;2020NIAN,YULAIYUHUIWANDESHUANGSHIYIYIBIANYUCHENGMINDAOCHANGDEGOUWUKUANGHUANRI,RIJIANJINBUDEZHIBODIANSHANGYEZAOYICHENGWEIQIYEZHONGGOUXINPIFADESHOUYAOYIHUAN。

ZAIWANGHONGZHIBODAIHUOCHIREDEBEIJINGXIA,SHUANGSHIYIXIANSHANGZHIBODAZHANXIAOYANMANYING,ZHECIZHONGBUFAXINGYELONGTOUQIYE“HUAZHONGJIN”LIANSHOU“ZHIBOYIGE”LIJIAQIHE“ZHIBOYIJIE”WEIYAZHIBODAIHUOJIAJUCHANWU。DANGDIPINPOFEIDEJIAJUCHANWUGANSHANGGAOSUJIEPAIDEZHIBOMAIHUO,ZAISHUANGSHIYIGOUDANGZHONGLIANGBIANHUICACHURUOHEDEHUOHUA?DANGWANGHONGZHUBOHEJIAJUZONGCAITONGSHIKAIBOMAIHUO,POFEIZHEMENMAIJIAJUYOUGAIRUOHEJUEDING?

雙11大幕正式開啟  家居產物表態金牌主播直播間

10YUE20RI,ALIBABATUANTIZONGCAIJIANGFANZAI2020TIANMAOSHUANGSHIYIHUANQIUKUANGHUANJIXIAOXIBANBUFABIAOHUISHANGBANBUFABIAO,BENNIANSHUANG11JIANGYU10YUE21RIQIDONGYUSHOU。DANGRIWANJIAN,LIJIAQIHEWEIYAZAITAOBAOTINGZHILECHANGDA8XIAOSHIDEZHIBODAIHUO,ZAIDAXIANGSHUANGSHIYIDIANSHANGZHIBODEWANGZHEZHIZHENGDETONGSHI,YEJIEKAILEPOFEIKUANGHUANDEWEISHENG。TAOBAOGUANFANGSHUJUXIANXIAN,SHUANGSHIYIYUSHOUDIYITIANDANGWANLIJIAQI、WEIYADELEIJIPANGGUANRENSHUDAODALE1.62YIHE1.53YI、ZHIBOZONGFAMAIZONGEPOJIN70YIYUAN、FAMAIDINGJINCHAO10YIYUAN。

圖/薇婭vs李佳琦

ZAIBAXIAOSHIDEZHIBOZHONG,CHUHANJIANDEMEIZHUANG、HUFU、SHIWU、RIYONGPINDENGPINLEI,SOUHUJIAODIANJIAJUYEZAILIANGDAZHIBOJIANERBAIDUOGECHANWUZHONGKANDAOLEJIAJUCHANWUDESHENYING:SHANGMING4DDUOWEIJIXINZHINENGANMOYI、JINXIANGSHURUJIAOCHUANGDIAN、HUONIWEIERKONGQIWURANQI、BOSHIDUIKAIMENBINGXIANG、DESHIMANZHINENGSUO、JIUYANGPOBIJI、LUOLAIJIAFANGERONGBEIDENGCHANWUCHENGXIANZAILIJIAQIDEZHIBOJIANLIEBIAONEI;WEIYAZHIBOJIANZHONGZEYOUMEIKEMEIJIASHIMURUANBAOCHUANG、DAISENV7XICHENQI、XILINMENZIRANRUJIAOCHUANGDIAN、ihocoQUANZHUDONGANMOYI、XIAOTIANEXIYIJI、ZHIHUASHIJIADENGCANGSHAFA、TAITAILETIANMAOJINGLINGYUYINZHINENGLIANGYIJIA、XIMENZISHUANGKAIMENBINGXIANGDENGSHIDUOKUANJIAJUCHANWU。

 明星、總裁插手直播帶貨行列  為什么仍然逃不過李佳琦薇婭?

BENNIANNIANTOUDEYIQINGBENGFAJIANGXIANSHANGZHIBOMAIHUOTUISHANGLEFENGKOULANGJIAN,JIANCAI、JIAJUDENGXIFENFANCHOULIANXUDASHANGZHIBODEMANCHE,KAIQIXIANSHANGMAIHUODEXINXINGSHI。TUANTIZONGCAIMENGONGSHENRUJU、MINGXINGZHANTAICENGJIANDIECHU,ZAIQIYEZILITINGYEMAIHUOCHENGWEIPINGCHANGQUEDANGXIA,LIANMEITOUBUZHUBOMAIHUOWEISHENMERANGMAIHUOGENGJUSHANGFENG?

QISHOU,ZAICHANWUKOUTOUYOUHUILIDUSHANG,ZHIBOYIGEYIJIEDEZHIBOCHANWUZIDAI“LIANJIA”BIAOQIAN。10YUE20RIWANJIAN,LIJIAQIZHIBOJIANSHANGJIALE123JIANSHANGPIN、WEIYAZAIZHIBOJIANYIGONGSHANGJIALE147JIANSHANGPIN,LIANGRENDEKOUTOUGENJISHANGDOUSHIZAI4ZHEBAIBU。

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圖/李佳琦直播間德施曼智能鎖產物概況

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圖/兩大頭部主播直播間實況

FANGUANPINPAIZHIBOJIAN,MINGXING、ZONGCAIYAOSHENYIBIANCHENGWEI“DAIHUOZHUBO”,GURANTAMENZAISHANGBOZHIQIANHUIDUICHANWU、CHANGJINGYOUBIRANDELINGHUI,KESHILIANGDUOMINGXINGDUIDIANZISHANGWUDESHUXIQUESHAO、QIYEGAOGUANDUIZHIBOQINGKUANGLVEGANMUSHENG,ZAIZHIBOJINCHENGZHONGHUICUNZAIDUOJIDUOSHAOHUICUNZAILENGCHANG、NIANCUOCHANWUCHENGHAO、BAOCUOCHANWUJIAQIANDENGXIJIETIMU,CONGZHUANYEXINGHEKEKANXINGSHANGRENGHEZHUANYEZHUBOCUNZAIJIAODACHAYI。

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家居直播“各處著花”銷量和品牌若何兼得?

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直播費勁不奉迎? 掌握五大體點才是關頭

ZONGGUANJIAJUXINGYE,YIHOUCHANWUZHIBOSHOUYAOYITUOLIANGZHONGXINGSHI:YISHIYULIJIAQI、WEIYADENGJUBEIDAIHUOCAINENGDETOUBUZHUBODAILAIDUANSHIHOUQUEBAOPENGSHIDEFAMAIZENGTIAN;LINGWAIYIZHONGZEYINCIYANXUZHANXIANSHANGPIN、HAOCHEHAOLIJIAZENGDEDIANSIZHIBO。ZAISOUHUJIAODIANJIAJUKANLAI,JIAJUXINGYEJIENADEZHIBOXINGSHIDAIHUOSHOUYAOMIANDUI“LIANGDUOLIANGQUE”。

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“LIANGQUE”ZHIDESHIQUERENCAI、QUECHUANGYI,GURANMEIYIGEPINPAIDOUZAIPEIYUBENSHENDEWANGHONGZHUBO,KESHIBUGUANZAIHUATIXINGRENGSHIQINHELISHANGDOUHETOUBUYINGLEICUNZAICHAYI,HUANTANGBUHUANYAODEZHIBONEIRONGYERANGGUANZHONGQUESHAONAIJIUDENAIFAN。

YINWEIJIAJUQIYEDUSHUIZHIBOFANCHOUSHIHOUJIAODUAN,JIAJUDAVSHUMULIAOLIAOKESHU,SURENZHUBODEDUANBANBUYANERYU。JIAJUZHUBOMENGURANZAIRENSHUSHANGBUZHANSHANGFENG,DANRUGUONENGSHANYONGBAOHANZHUANYEDECHANGSHICHUXU、SHIZAIDECHANGJINGZHANXIAN、WANMEIDESHOUHOUZHENGCEDENGSHANGFENGLIQI,JIANGLAIYEYOUNENGGOUZOUCHUYITIAO“WANGHONGBAOWEIQUAN”DEBAOWEIZHILU。ZONGDELAIJIANG,JIAJUQIYEXIANGYAOZAISHUANGSHIYIDAZHANPINGFENDEZHIBOMAIHUODEYIBEIGENG,NENGGOUCONGYIXIAJIGEFANGMIANTINGZHIGAILIANG:

1.CHANGYUCAOZONGZHIBOPINGTAI,YIYOULIANGDENEIRONGSHIBIANCEZHIBOYINGYEYANXUCHENGCHANG。ZHIBODIANSHANGDEDAIJIABUZHIJINZAIYUMAIHUO,GENGZAIYUPINPAIYINGXIAOHEPINPAIHUDONG。ZAIZHEYIDIANSHANG,JIAJUMAICHANGDEZHIBOJIAN“YOUNEIRONG、YOUCHUANGYI、YOUDAIJIA”,XIJIEZHIDECANKAO。

BIFANG,HONGXINGMEIKAILONGKERIHONGXINGMEIKAILONGLIANMEIYANGSHIWANGJUXINGLEDE“HONGXINGMEIKAILONGXINXIKUANGHUANYE——SHIYIHUANXINJIA”ZHUANCHANGZHIBO,JIANGMAIHUOYUZHONGGUOSHICIWENMINGHEGUOJIJIYISHUZHANLANRONGHUIZAIYILU,JINENGWEIWANGYOUDAILAIGOUWUFULI,TONGSHIHONGYANGZHONGHUACHUANTONGWENMING;JINGRANZHIJIA11YUE6RIJUXINGDE「BOSSLAILE NIANDUDASHANG」ZHIBOZHONG,XIANCHANGJIANGYOUTUANTIDONGSHICHANGWANGLINPENGZUOZHEN,LIANMEIMINGXINGCHENBAOGUO、ZHOUWEITONGHE11DAPINPAIDONGSHICHANG/ZONGCAIGOUCHENGJIAJUJIEZUIQIANG“TIANTUAN”,YILUKAIQINIANDUKUANGHUANSHENGYAN。

2.ZUOHAOZHUBOZHUANYEXIANGTONGJISHUPEIXUN。ZAIZHIBODEJINCHENGZHONGZHUBOMENBUZHINENGCHULICHANWUDEXIANGGANYINAN,YEYAODUIYUNSHU、SHOUHOU、ZHUANGZHIDENGLIUCHENGYOUXIANGSHIDELINGHUI;LINGWAI,YIWEIHAODEZHUBOBUZHIYAOYOUTANFENG,HUANYAOXIAODEXUANPIN、NENGZHIDAOPINPAIFANGXIANRONGCHANWUTESE、BAKONGKANJIAJIEPAI,TONGSHIYINGJIANQIANGYOUHUIQUANKONGQI。

3.JINBUKEFUZHIYUANDEBANSHIRENSHI,BIAOZHUNBANSHIRENSHI。SHUANGSHIYISHIDAI,YINWEIDIANSIDEDINGDANDAFUDUZENGTIAN、FAHUOSHUMUZENGTIAN,DINGDANCUOFA、LOUFADENGTIMUSHIYOUCHANSHENG,POFEIZHEDEZHENGXUNLIANGBUSHIJIADA、KEFUDERENWULIANGYESUIZHIZENGTIAN,WEILEWENGUPOFEIZHEDUIPINPAIDEXINLAIDU,QIYEGAIDANGZUOHAOKEFUTUANDUIDEDUOXIANGYINGYEJISHUJINSHENGPEIXUN,LITUZUOHAOCHONGPEICHOUBAN,YIGENGZHUANYEDELICHANG、GENGBAOMANDEJINGLIQUZHUSHUANGSHIYIGAOQIANGDUDERENWULIANG。

4.KAIQIQIYEHEPOFEIZHEZHIJIANGENGJIAGAOXIAODEXIANGTONGXINGSHI。ZAIZHIBOJIANLIXIAODEYINGYONGDUOZHONGDAIRUGANHEXIUHUIGANDEBIAOXIANSHOUWANLAITUQICHANWUDEJIAODIANLIANGDIAN。ZHEJIUQINGQIUZHUBOMENZAIKAIBOZHIQIANXUYAOTIZAOTINGZHIHAOCHANWUDESHIYONG、YANSHI,HEZHIBOJIANJIABINZUOHAOXIANGTONGRENWUYIBIMIANXIANCHANGCHENGXIANKADUN、SHIKONGJINGXIANG,HUANYAOSILVRUOHECAOZONGDAOJU、YOUXI、JIANGPINDENGSHOUWANGUODUDIAOLIZHIBOJIANKONGQI。

5.DANGZHENLINGTINGPOFEIZHEXINSHENG,LINGHUIPOFEIZHEAIHAOHECHANGYI。ZHIBOJUNSHIHOUSHISHIFUPAN、SHISHIGAILIANGMAIHUOLUOJI、JINSHENGSHOUHOUBANSHI,BINGDUIZHIBOZHONGFENSIHESHANGPINXIANGGANSHUJU、ZHIBOSHIHOUSHIFEI、FENSIDOULIUSHIHOU、FENSIHUDONGSHU、FENSIZENGTIANSHU、SHANGPINDIANJILVDENGSHUJUTINGZHIDUIZHAO,KANDAOBENSHENDEZHIBOCHENGJIU,FAMINGCIZHONGDETIMU。


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